-Creative Director, Writer

Amazon created a co-branded campaign for the Super Bowl featuring Alexa and Doritos. Then this happened:

Doritos: We want to do a post Super Bowl takeover with Alexa.

Me: What are you thinking?

Doritos: Like, one of those funny videos you write. You know funny.

Me: No, I mean, what are you thinking? The Super Bowl is a week away.

Doritos: Yeah, so make it funny.

Three days later, we got all the muckity mucks at Amazon, Alexa Brand and Doritos to give the thumbs up and I was in LA writing scripts while on set. Oh, and I had to cast talent in a bathroom the morning of the shoot because I got locked inside and had to wait for maintenance to get me out, which took an hour. I got free Doritos in the end so it was totally worth it.

The top one is the one we went with, but I added a few of the other versions that still make me giggle.