HAPPYPEOPLEBETTERWORKHAPPYPEOPLEBETTERWORKHAPPYPEOPLEBETTERWORKRINSEREPEAT.

I started as a copywriter. Worked my way to Creative Director across retail, brand, and nonprofit work. The nonprofit years saved my soul and taught me what real leadership looks like. Then I went deep on production because I wanted to feel the pain firsthand. Then I helped build an internal agency at Amazon from scratch: two video departments, 60 people managed, global campaigns, lead creative on two of the largest upfront commitments in the advertising division. I consult on brand storytelling from awareness all the way down to the sweaty, metric-obsessed purchase moment. Somewhere in all of that I co-developed a children's book and LLC with actor Tony Hale that is becoming an animated series.

Now I run the creative team at Axon. Seven years, 15 people, zero regrettable attritions. I won Employee of the Year in 2022. I also serve as the lead creative representative on Axon's internal AI team, the group responsible for how AI gets used across the entire company, and I work in that space constantly. My management philosophy is simple: get jealous of great work, hire the person who made it, and then get the hell out of their way. I keep them motivated and happy. The ROI is better work. It’s really not a complicated thing when you think about it like that.

Ok, I think that’s enough for now. We can always talk more later. In fact, I don’t even know why you’re reading this part. I’ll just stop now so you don’t feel like you have to kee

We should...