My work is on the front page. You already saw it. But now you wanna know what part of “it” was me.

I started as a copywriter. Worked my way to Creative Director across retail, brand, and nonprofit work. The nonprofit years saved my soul and taught me what real leadership looks like. Then I went deep on production because I wanted to feel the pain firsthand. Then I helped build an internal agency at Amazon from scratch: two video departments, 60 people managed, global campaigns, lead creative on two of the largest upfront commitments in the advertising division. I consult on brand storytelling from awareness all the way down to the sweaty, metric-obsessed purchase moment. Somewhere in all of that I co-developed a children's book and LLC with actor Tony Hale that is becoming an animated series.

Now I run the creative team at Axon. Seven years, 15 people, zero regrettable attritions. I won Employee of the Year in 2022. I also serve as the lead creative representative on Axon's internal AI team, the group responsible for how AI gets used across the entire company, and I work in that space constantly. My management philosophy is simple: get jealous of great work, hire the person who made it, and then get the hell out of their way. The work we make here matters. It is used by people who run toward the things everyone else runs from. That responsibility does not escape me, and it shows up in everything we build. So, to answer your question, I lead “it”, I help make “it”, I celebrate when “it” is a hit, and I take ownership when “it” turns into shit. We learn, we pivot. Next play.

Ok, I think that’s enough for now. We can always talk more later. In fact, I don’t even know why you’re reading this part. I’ll just stop now so you don’t feel like you have to kee

We should...