New Boston office = a need for more butts in seats. I was asked to create a short spot set to launch during March Madness on NBC and its correlating OTT platforms. Originally they wanted funny. Here’s the thing: I like funny. I AM funny. But funny is really tough, especially for a tech company servicing public safety. Instead I offered a dose of fun, with some offbeat language around how a Fortune 100 company is supposed to behave. I then threw in Bob Costas as our VO talent to cement the deal. Did it work? You bet yah damn lobstahs it did.