-Executive Creative Director

I’ve always had a special thing for product videos. I think it’s the challenge of making something that people will actually enjoy watching. Like, if you can go beyond the mechanics of a product and capture the awe of a product, well, that’s pretty amazing. Axon’s Fleet 3 car camera allows police to read license plates across three lanes of traffic traveling at speeds of up to 140 mph. My first thought was, “Oh that’s total bullshit.” So, I took that doubt and made it the center of its awe. The result was a record breaking YouTube video for Axon, netting more than a half million views with a blistering 86% complete view rate.