It’s easy to sell beer and batteries. But how do you sell an idea that is layered with division? The answer is slowly, carefully and with data and transparency. In other words, no bullshit. In 2022, Axon launched a pretty bold mission: To cut gun-related deaths between police and the public by 50% in the next 10 years. The belief that this is possible isn’t some marketing and PR stunt; Axon did the data crunching and realized that through better tech, training and responsible data gathering, this would be possible. So, we worked with city officials, teachers, pastors, communities. We let everyone have a voice. And now, we’re on the move, together. So far the data is moving up and to the right. Only time will tell, but this is an ongoing campaign that I’m very proud of because it’s something I think we all want. No bullshit. To learn more, head to the website.