There was never a question that Jurassic World: Fallen Kingdom was going to be big. The question for our team was how do we help Universal make it even bigger in a way that made sense to our customers? “Dinosaurs.” Well, yeah, duh. But what kind? What sort of experience? How can we make it memorable? That’s when our team discovered a fun little fact: Those rad T-rex inflatable Halloween costumes are hugely popular, especially in June. I know, I don’t get it either. But they are, and so with this we knew we had to concentrate on some T-Rex experience. This was the result of that little shopping metric.