Depending on when you’re reading this, the pandemic either sucked or still sucks. The point is, pandemics suck. We all had to make adjustments, and one of the biggest adjustments I had to make professionally during the pandemic was move an entire in-person three day conference to a four hour online gig. But it was much more than porting in-person content to online content; the entire theme and proposed topics no longer resonated with our core audience as the pandemic brought on entirely new challenges within public safety. In three months I rebuilt what took eight months to plan, new theme and all. “What matters is how you respond” became a rally cry to public safety. It became a message that both challenged and offered a thin pinpoint of light during a very dark time in our world. The result was one of the most attended and highest ranked conference in Axon’s history.