-Creative Director, Writer

Product demo videos don’t have to suck. For this one, I wanted to create a seamless single take that messed around with perspectives as specific benefits were highlighted. Neil Lindsay, SVP of Brand at Amazon: “This is the new bar on how we do these things.” At least that’s what I think he said. He has an accent so it was hard to tell. Either way, this video has now become the one the tablet team has used since then…they just took off the “8” and call it “Fire Tablets”. Those sneaky sunuvaguns.