-New Business Lead, Creative Director, Writer, Voice-over Talent

I know nothing about cars, which is obviously why I was picked to lead a campaign that promoted Michelin tires during Season One of Amazon’s hit car review series, “The Grand Tour”. So, while I don’t know jack about cars I do know one thing about people who geek out over them: they want to see more, more, more. So I asked the guys at The Grand Tour if we could follow along with them and tell stories about car culture in the areas where they were filming. Then we’d release this additional content specific to the episode that was launching each week. Car geeks loved it. In fact, our Corvette piece was Michelin’s most watched, commented and shared video on Facebook in its social history. Best of all, I learned what a chassis is. Win win.